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Benchmarking community behavioral health

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Exploring Community Interest in Behavioral Health via Google Trends

Date: July 29, 2014
​1:00 PM EDT

Watch the webinar.

Webinar Reference (PDF).

Seasonality in Seeking Mental Health Information on Google, John W. Ayers, PhD, MA, Benjamin M. Althouse, ScM, Jon-Patrick Allem, MA, J. Niels Rosenquist, MD, PhD, Daniel E. Ford, MD, MPH. American Journal of Preventive Medicine, Volume 44, Issue 5, Pages 520-525. May 2013.


Google Trends is a free, online tool that allows users to analyze the volume of Google's recorded data about web search terms over tim and across different locations. This webinar will begin with an overview of how to use Google Trends to examine online interest in various behavioral health related topics, with examples from CAPE pilot communities. It will demonstrate how choosing different behavioral search terms will affect Google Trends results and provide direction on how to interpret Google Trends data in the context of other community data and information. The webinar will conclude with some limitations of Google Trends and how to capitalize on Google Trends in community decision-making and/or programs to address behavioral health. 


Presented by Jessica Tess. Jessica is the Communications and Social Media Specialist for CAPE.